English cricket to be spurred on by rum
Cockspur Rum has signed a three -year deal that will see the brand heavily promoted during cricket matches.
brand is set to become the
spirit of English Test Match
grounds. The link-up will include perimeter board ads and a "rum shack" beach bar where
Cockspur can be sample d.
David Smith, Cockspur's global brand director, said: "Cricket is the perfect vehicle for Cockspur to link with as the brand expands its business in the UK.
We look forward to bringing some Caribbean spirit to the Test Match grounds."
The brand is
extending its sponsorship of the Cockspur Cup through to 2010. This year's tournament features 395 clubs across England, Scotland and Wales, with the final taking place at Lord's on Sept 10. Along with
of £6,000 for the winners and £3,000 for the runners-up, both teams contesting the final will be flown to Barbados for the 30th Rumsey Pro Am, also sponsored by Cockspur.