Britvic brainstorms new ad campaign

Britvic is rolling out a £2.4 million national marketing campaign to support its new-look Drench.

Running until the end of September with the strapline: Your

Brain is 75 Per Cent Water - Keep it Topped Up, Stay Drenched, it will include press and radio ads, in-store POS and consumer promotions.

The campaign is designed to support Drench's recently-launched easy-grip bottles and is targeted at consumers aged 16 to 24-years-old .

Marketing director Andrew Marsden said: "The new Drench campaign allows us to communicate an engaging message around mental hydration that differentiates us from other water brands on the market."

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