Water, water everywhere

Evian's Detox campaign is back for the eighth year with a £1.4 million marketing push, designed to highlight that 60 per cent of our bodies are made up of water and the role Evian plays in body renewal.

The push will start in January and includes outdoor and press ads.

Steve Flanagan, category strategy manager at Danone Waters, said: "Throughout January, bottled water provides one of the only growth areas for soft drinks in-store - with 91 per cent of this growth coming from plain water."

He added that Evian Detox 2007 was the most successful campaign the company had run. In January this year, bottled water sales increased by more than £10 million from the previous month, with Evian contributing to 62 per cent of this increase, according to Nielsen figures.

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