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Diageo has launched a new category programme aimed at helping small stores make the most of spirits sales opportunities.

A cherry-flavoured version of Jim Beam bourbon whiskey has been launched in the UK, two years after it first appeared in the USA.

Diageo is to increase its marketing spend for Smirnoff around the royal wedding weekend.

Russian Standard vodka and First Drinks are to end their UK distribution deal for the brand on July 1.

Grant’s whisky is to increase its marketing spend for 2011, with digital activity and social media being backed by a second series sponsorship of ITV’s Piers Morgan’s Life Stories.

A Group of seven Scotch whisky distillers have come together to produce a Scotch to raise money for disaster relief in Japan.

Scotch whisky exports hit a record £3.45 billion in 2010, up 10% from 2009, the Scotch Whisky Association has reported.

Gordon & MacPhail has donated a £13,000 bottle of whisky for auction to raise money for the Japanese earthquake relief effort.

Luxardo sambuca has extended its range in the UK with the addition of Chilli & Spices flavour.

Whyte & Mackay’s Dalmore distillery is releasing a second limited edition whisky to help raise funds to restore a famous Scottish castle.

Pernod Ricard has posted 7% organic sales growth in the six months to December 31.

Specialist spirits supplier Emporia Brands is hosting a training day on The Language of Fine Spirits for managers and owners from 20 independents in Scotland.