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Diageo is introducing Smirnoff Infusions, creating a range for the Smirnoff portfolio that is designed to be mixed with soda to create a lower calorie finished serve.

Pernod Ricard has bought the Italian super premium gin brand Malfy.

The UK’s Swedish whisky market is about to get a new player with the news that Fields, Morris & Verdin (FMV) is to add High Coast to its spirits portfolio.

Waitrose has launched a new service allowing customers to try a variety of gins without leaving the house.

A burst of summer-specific spirits has appeared as producers hope to tap into the craze for pink and seasonal variants.

Cellar Trends is launching two non-alcoholic brands in order to tap into this “seemingly unstoppable” consumer trend.  The company also has a number of other launches and line extensions in the pipeline.

The Macallan’s first global advertising campaign has been banned by The Advertising Standards Authority (ASA) for promoting “extreme risk-taking behaviour”.

Jägermeister has revealed a new “Ice Cold” wrap pack that will launch exclusively to the convenience channel this month.

A new contender in the alcohol-free spirits and liqueurs category has already secured a listing with Sainsbury’s.

The EU Commission has confirmed Irish Whiskey’s status as a Geographical Indication (GI) has been approved.

A raft of activity and investment in the spiced rum market indicates a confidence from producers that this sector is set for more growth in the months ahead.

Diageo Reserve is set to launch the “world’s first Anejo Claro tequila” into the UK market, under its premium tequila brand Don Julio.

Think Gin will take place at the Honourable Artillery Company in London on June 18 and this year’s event will be the biggest yet.

Mackmyra has collaborated with a leading Calvados producer to create a limited edition seasonal whisky.

The team at Vivir is bidding to turn tequila into a mainstream spirits category in the UK by spreading the gospel about its craft, provenance and versatility.

The Glasgow Distiillery Company has added a spiced rum to its premium spirit collection.

Isle of Wight distillery has invested in a six-figure redesign for its Mermaid gin and is gearing up to launch the first malt whisky from the island.

A new distillery has opened in Bristol which claims to specialise in “new world” spirits.

Bacardi has launched a spiced variant to tap into the global demand for flavoured rum.

Aber Falls is distilling its first rye whisky, marking the first time that the spirit has been commercially produced in Wales.

Tamdhu single malt Scotch has unveiled the fourth annual edition of its Batch Strength series.

Hammonds of Knutsford is working with The Cartmel Spirit Company to launch Belgrove Rum in the UK.

Irish craft gin brand Mór is offering consumers the chance to win “An Irish Gin Adventure” as part of its St Patrick’s Day celebrations.

London fine wine and spirits merchant Berry Bros. & Rudd has taken on a mezcal for the first time in its 320-year-old history.

Bunnahabhain Distillery is set for a visitor centre and distillery upgrade, as part of a £10.5 million investment by brand owner Distell International.

English Spirit has unveiled a new look across its full portfolio of spirits and liqueurs.

Diageo Reserve has launched an “innovative new spirit” under its Ketel One vodka brand name which will be pitched as a rival to spritz-style drinks and low alcohol cocktails.

Penderyn Whisky has been given the green light – and £3.75 million - to expand the business by building a new distillery and visitor centre.

William Grant & Sons UK has launched its sixth annual Ian Murray Spirited Solutions Scholarship, which supports young people working in an off-trade spirits retail environment.

Paragon Brands has launched a new distribution partnership for its Dingle Spirits family of brands in the UK.