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Heineken buys Stassen

15 June, 2012

Heineken has bought Belgian cidermaker Stassen in a move to boost its production capacity and bolster its new product development capability.

Booker’s wine category manager, Rob Hart, has left the business to start his own microbrewery.

Molson Coors has launched a £2 million ad campaign for citrus-flavoured 2.8% abv lager Carling Zest.

Diageo GB is boosting distribution of its Nigerian-brewed Guinness Foreign Extra Stout and non-alcoholic Malta Guinness through Surrey-based distributor Kato Enterprises.

ASA bans Budweiser ad

11 April, 2012

A radio ad for Budweiser has been banned for linking alcohol to sexual success.

Carlsberg UK has launched a £6 million marketing campaign for San Miguel’s Fresca offshoot.

Heineken back on TV

03 April, 2012

Heineken has launched the second TV ad in its Open Your World campaign.

Stella Artois has teamed up with online film platform MUBI to give consumers the chance to stream a film online instantly in an on-pack promotion.

IBC open for entries

30 March, 2012

The International Beer Challenge 2012 is now open for entries.

Marston’s Pedigree is celebrating its 60th birthday with the launch of a special edition bottle.

Heineken has launched a programme that aims to help convenience stores boost beer and cider sales by up to 20%.

Warsteiner German lager is to be supported by print advertising as part of a marketing push that sees it become the official beer supplier to the European golf tour.

Sainsbury’s has launched its Great British Beer hunt with a new category designed to support microbrewers.

Boost for microbrewers

09 March, 2012

A new scheme to give wider take-home distribution to Britain’s micro-brewed beers has been set up by the Society of Independent Brewers.

A Cumbrian brewer has hit out at the Portman Group, despite agreeing to a request to change one of its bottled beer labels.

Meantime Brewing’s new head has outlined ambitions to treble its production as part of a £3 million investment in its London site.

Molson Coors has launched a limited edition 2.8% abv, citrus-flavoured version of Carling – Carling Zest.

Fuller’s has bottled its Black Cab stout and will be releasing it to supermarkets next month.

Carling updates iPint app

28 February, 2012

Molson Coors has launched a new version of its Carling iPint app, which lets users pretend to drink beer through their smartphones.

Bigger bottle for St Stefanus

22 February, 2012

Miller Brands has launched a 75cl version of its Belgian craft beer St Stefanus.

One tenth of all beer sales in the UK are illicit, according to HM Revenue & Customs.

Outdoor ad push for Stella

21 February, 2012

AB Inbev has launched an outdoor ad campaign for Stella Artois that aims to highlight the brand’s brewing heritage.

Bottled beers are driving growth in the ale market but retailers are missing £20 million in sales due to out-of-stocks, according to new figures. 

Molson Coors is increasing its focus on multiple grocers and convenience stores by hiring more field staff through marketing agency REL Field Marketing.

Greene King is offering rugby fans the chance to win a training session with the England team in an on-pack promotion on bottles of its IPA.

East London brewer Truman’s is asking London ale drinkers to help it find a new brewery site.

Tesco develops 2.8% beers

18 January, 2012

Tesco is hoping to steal a march on rivals by becoming the first retailer to list a new range of lower-strength beers.

Sainsbury’s is running an in-store campaign to raise awareness of alcohol units, promote lighter-style wines and encourage consumers to manage their drinking responsibly.

Czech brewery Budweiser Budvar has reported record exports in 2011.

Crabbie’s Alcoholic Ginger Beer is setting up a ski lodge at the Outdoors Show at London’s Excel exhibition centre from January 12-15.