Vouchers get beer drinkers to eat up

Consumers are being given the opportunity to get money off pub food in a promotion on Kronenbourg 1664.

The direct mail and online marketing campaign builds on a recent shift towards a "with food" marketing theme for the brand, with the launch of new packaging.

The three-month campaign will offer one million consumers the chance to claim money-off vouchers worth up to £35, which can be redeemed in over 400 pubs with a reputation for good food.

The online activity will also allow consumers to download extra vouchers and enter a daily free prize draw to win a case of Kronenbourg 1664.

Craig Clarkson, head of customer marketing for the off-trade at supplier S&N UK, said: "The brand's continental provenance reinforces Kronenbourg's credentials as a beer to savour with food."