Quintessentially English flavours
General Mills UK has extended
with a limited edition variety.
In a bid to boost luxury ice cream sales during the summer, Raspberries & Meringue will be available for six months
The newcomer will benefit from a £5 million marketing campaign for Häagen-Dazs during 2008.
Sales director Andy Foweather said: "The beauty of Häagen-Dazs Raspberries & Meringue is that it is a combination that is quintessentially English because it brings together two flavours that shoppers know well and will find appealing and refreshing this summer. "
The variant will come in 50cl tubs and will retail for £4.29.