S&N launches Jacques campaign as summer approaches

Scottish & Newcastle UK has launched a four-week outdoor campaign for its Jacques fruit cider.

The campaign positions the brand as "no ordinary cider" and is aimed at raising awareness and encouraging trials among 25 to 34-year-old women.

It will consist of 48-sheet

posters, plus crosstrack, in-car and escalator ads on the Tube.

A new

Orchard

Fruits version of Jacques was launched recently.

Another S&N cider brand, Strongbow, will be taking its Bowtime Bar to the Isle of Wight and V

Festivals

during the summer.