Broadland creates Belgars brand
Broadland Wineries, which contract-makes and bottles fruit wine and perry for trade customers, is entering the branded drinks market in its own right.
The Norfolk-based company has created Belgars, an umbrella brand for perry and made wines.
The first product is a 7.5% abv 3-litre bag-in-box medium dry perry.
It will be distributed through Bottle Green and have an rrp of £5.
It is being targeted at the summer and barbecue markets, said the company.
Sales manager David Thornhill said: "We have successfully made and bottled many wines and perries for our customers and felt the market was ready for a
standalone Broadland product."