Cobra and Thresher team up on Facebook

Cobra Beer has teamed up with Thresher in a Facebook promotion that gives users of the social networking site the chance to buy Cobra vouchers for their friends.

The vouchers can be printed and redeemed in exchange for a 4x33cl pack of Cobra 5% in all Thresher’s fascias – Threshers, Wine Rack, The Local and Haddows.

It is Cobra’s first Facebook promotion.

Marketing director Will Ghali said: “This is a really innovative and fun way for us to engage with our target audience, who we know are heavy users of Facebook.”