Film and ad support for Jameson
Pernod Ricard UK is to host a series of consumer film events to support Jameson Irish whiskey.
Special screenings will be held in conjunction with Shortlist magazine in independent cinemas and other locations over the next six months.
The first event is in London next week, with others planned for Birmingham Newcastle, Liverpool, Manchester and Edinburgh.
Prizes of Jameson whiskey will be given a way in a cult film quiz in the magazine, the readers of which will also be able to nominate films for the Jameson Cult Film Club screening programme.
The whiskery brand is also being supported by a new burst of its Seriously Playful advertising on outdoor posters sites and the London Underground.
Print ads will appear in titles including GQ, Esquire, The Sunday Times and The Guardian until mid-December.
Patrick Venning, Jameson’s head of marketing, said: “We know that film is a very powerful way to reach the Jameson drinker from the international film associations Jameson has developed, so we have high hopes that this activity will further build brand loyalty among our consumers over the coming months.”