Maxxium bags Stolichnaya in UK

Famous Grouse producer Edrington has won the UK distribution rights to Stolichnaya vodka.

The Russian brand’s owner SPI Group was left looking for a new distributor, after the acquisition of rival brand Absolut by previous agent Pernod Ricard earlier this year.

Stolichnaya will join the portfolio of Maxxium UK – the distribution joint venture in which Edrington is a partner – no later than Jan 5.

Maxxium UK managing director Huw Pennell said: "The addition of a premium international vodka was a key strategic priority for the business and Stoli is precisely the sort of iconic brand that complements our existing portfolio.

"Stolichnaya has long been a favourite among discerning consumers and we’ll look to build on this loyalty in order to drive continued sales growth.”