Xmas ad push for Brothers

Brothers Drinks will be running an outdoor advertising campaign in the lead up to Christmas.

The advertising theme “You can't choose your family but you can choose your brothers”, will feature 96-sheet poster sites across the UK, including prestige billboards in London.

Running from Dec 1-15, the advertising will feature Brothers Festival Edition pear cider and Brothers strawberry and pear cider.

The latest activity follows extensive 2008 sponsorship and advertising totalling more than £2 million in support of the brand.

Brothers Drinks’ head of marketing Phil Plowman said: “It's important for us to support the trade and create continuous awareness among consumers at all times.

“This is not just a Christmas push, it is part of our continuing strategy to grow sales through a wide variety of media channels.”

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