Pedigree to keep cricket colours

Marston’s Pedigree is to adopt permanently the red and white colours of the St George’s flag that it took on a temporary basis for last summer’s Ashes cricket series.

The brewer said it had decided to make the move after record sales of the brand during the summer.

The new colouring will feature on cans, bottles, merchandise and on-trade POS.

Marketing manager Des Gallagher said: “As the official beer of English cricket, England’s Ashes victory brought Pedigree to the attention of more cricket-loving beer drinkers than ever before.

“We want to build on that and proudly continue to show out passionate support of English cricket by reflecting it in the colours of our historic flagship beer.”

Marston’s said Pedigree is ranked eight in the premium bottled ales category.