Chile’s VIA Wines has appointed Hallgarten Druitt to handle its Oveja Negra brand.
The packaging for the Reserva, single vineyard and Lost Barrel ranges has been overhauled in a bid to mark out an ethos of innovation and difference. The name Oveja Negra means “black sheep” and the brand line-up includes unusual blends such as Sauvignon Blanc/Carmenere.
Jim Wilson, agency marketing director for Hallgarten, said: “2009 has shown that Chile can continue to perform well in tough trading conditions.
“The new additions add to an already sound Latin portfolio and will give us a South American range to rival the best.” Hallgarten will work with Mark Halliwell, VIA’s own business development manager for the UK and Ireland.