New cider bears cross for England

Henney’s has launched a medium-dry cider adorned with a St George’s Cross label.

England’s Pride has an abv of 6% and is packaged in 50cl bottles.

The cider has already won listings with Tesco, Morrisons, Booths and Rhythm & Booze.

Director Mike Henney said: “I hope to establish the brand in the long term.

“This is not just another novelty product to capitalise on the World Cup.

“It is an authentic, craft cider of the highest quality, although I do expect strong sales associated with the football this summer, as this provides a premium alternative to the mainstream for the discerning drinker.”