Aspall relaunches new-look range

Cider firm Aspall is investing £1 million in a relaunch of its product range.

The move involves replacing its green bottles with amber, new label designs and the introduction of health and sensible drinking messages to the back label.

A wrap-around neck label includes a “100% apple juice content” quality statement and Aspall’s knight logo. New POS material has been produced for Perronelle’s Blush and Aspall Draught.

Commercial director Geoff Bradman said: “We have ensured that the redesign enhances the communication of the brand’s quality and premium credentials.”?