Summer campaign for Merrydown

Beverage Brands has launched a programme of summer sampling and coupon activity for its Merrydown cider.

Money-off vouchers are being distributed as part of the sampling campaign and will also be featured in press ads within food-led magazines and supplements including Observer Food Monthly.

A new range of POS is available free of charge to retailers.

The Merrydown brand’s website has been revamped to reflect the new-look packaging for the brand, which rolled out earlier in the year.

The website is running a consumer competition to win branded T-shirts, ice buckets and glassware.