Niche and easy does it
O ff Licence News will be hosting a seminar for the first time at this year’s Boutique Wineries Tasting. A panel of experts will be sharing their views on how to create a successful niche and promote it with effective marketing.
The OLN seminar, Putting Your Business on the Map and How to Keep Shoppers Coming Back, will take place from 2.30pm-3.15pm. Independent retailers can expect to hear an array of top tips from experts such as Jane Cuthbertson, owner of Preston’s Barrica Wines – who won Independent Wine Retailer at this year’s Drinks Retailing Awards. Also on the panel will be Bill Rolfe, former Unwins marketing director, who opened his first Market Square shop in August and runs the 10 International agency, along with former Wines of Argentina director James Forbes, now buying and marketing director at Stevens Garnier.
From 11.15am to noon Charles Metcalfe will host a masterclass tasting of trophy wines from this year’s International Wine Challenge.
OLN’s sister magazine Harpers Wine & Spirit will be holding a panel discussion from 10.30am to 11.15am about the best price point for boutique wines. There will be representatives from the generic campaigns for Romania, Uruguay and Chile.
The Oregon Wine Board and the Washington State Wine Commission will show wines from small wineries seeking UK distribution. Wines from Desert Wind Winery, Pacific Rim, Milbrandt, Elk Cove, Lachini, Chehalem and Broadley Vineyards will be on taste. Two wines from the Long Shadows project, which works on joint ventures with international winemakers, will be shown: the Poet’s Leap Riesling 2007 and Sequel 2005.
Connoisseur Estates will show wines from premium niche producers: Château d’Anglès from la Clape in the south of France, Stellenbosch’s Hazendal Estate wines and new addition, Sidewood Estate wines from Adelaide Hills, Australia.
Bancroft Wines will be exhibiting new releases from Hay Shed Hill, Michael Kerrigan’s new venture in Margaret River; the 2008 vintage from Didier Dagueneau’s estate and Mornington Peninsula’s best wines from Ten Minutes by Tractor. Other new releases are Domaine de Guillemarine Picpoul de Pinet, Finca Remendio from Rueda, Manium Crianza from Bierzo and Cuvée Renaissance Merlot Marselan from Domaine de la Mordorée.
Italian specialist Vinum will show a wide range of its portfolio, including Avignonesi, Casale Marchese and Brigaldara. Forteto della Luja’s Le Grive will feature, an unusual blend of Barbera and Pinot Nero.
Hatch Mansfield will be showing a selection of wines from five of its family-run producers, including Domaine Carneros from California. It produces sparklers in the Champenois method and single-?varietal Pinot Noir wines. Contino is a single vineyard Rioja estate with only four wines, including the Contino Vi?na del Olivo 2005 and the Contino Graciano 2006. Four Esk wines will be on show, including Esk Valley Verdelho 2008.
?Stratford’s Wine Agencies is promising a sneak preview of some brand new packaging for its Pirie South range. It will also showcase the IWC triple trophy winner Lar de Paula Cepas Viejas 2005.
Portugal’s Herdade of São Miguel will be showing its Touriga Franca and Touriga Nacional alongside its Private Collection.
Eclectic Wines is to show Greek wines Earth and Sky 2007, a Xynomavro from the Thimiopoulos Winery and Skouras Grand Cuvée 2006.
Five wines from Vignoble Guillaume will also feature.
Oakley Wine Agencies will be launching its Spanish Steps range of wines aimed at independents, and wines from Portugal’s Boas Vinhas. Nick Oakley says: “The white wine especially is highly attractive and has been described as Vinho Verde on steroids.”??Hazel Murphy is to show Australian wineries actively looking for distribution in the UK. Southern Highland Wines will showcase its Oldbury Reserve Signorina Blanc 2010 and Reserve Chardonnay and Pinot Noir 2009 and Reserve Shiraz 2008. The family-owned Cuttaway Hill Estate will highlight Cuttaway Hill Chardonnay 2009, Semillon Sauvignon Blanc 2010, Pinot Noir 2009 and Merlot 2007. Peos Estate will have its Sauvignon Blanc 2010 and Shiraz 2008, Four Aces Chardonnay 2008 and Shiraz 2005. Finally, Thompson Estate will show its Chardonnay 2008, Cabernet Sauvignon 2005, Andrea Reserve Cabernet Merlot 2007 and Cabernet Merlot 2007.
D&D Wines will feature Villa Sandi’s exclusive range of sparkling wines from the Veneto region and its exclusive range of Australian wines from Bethany Wines and Chain of Ponds. The Italian estate will showcase a range of styles of Prosecco together with the Opere range of premium Metodo Classico wines and a selection of premium still wines.
Peter Watts Wines will exhibit its new Chilean range Tierra Alta, Burgundies from new agency Domaine Francois Gay, Mosel wines from the Studert-Prum estate and Champagne from Nominé Renard.
Romanian Winegrowers will be showing a range of premium indigenous varieties. Highlights include Stirbey Feteasca Regala Genius Loci 2009, Halewood Hyperion Feteasca Neagra 2009 and Serve Terra Romana Chardonnay 2009.