No more Wimbledon for Blossom Hill
Blossom Hill has ended it sponsorship of Wimbledon after four years.
Owner Percy Fox said it was time for the brand to run a summer campaign that ran beyond Wimbledon fortnight, after reporting a very successful summer.
Blossom Hill was the UK’s top rosé brand over the three summer months, and increased its market share by 15% according to Nielsen.
Its £1 million Summer Perfectly Served campaign, which centred around Wimbledon, gave it 74% brand awareness among its core target audience – up from 68% in 2009, according to media analysts Millward Brown.
Blossom Hill’s plans for the coming summer are to be announced early next year.