Argentine wine app launched

Wines of Argentina has launched a social media application that aims to help consumers engage with the country’s wine.

Wine Guru gives users the chance to set up virtual vineyards and create a wine by selecting grapes, locations, harvest times, pricing and marketing strategies.

“The idea of Wine Guru is very simple – help consumers to engage with Argentine wine in a fun, interesting and interactive environment that puts them at the centre of the experience,” said Wines of Argentina’s Andrew Maidment. The game can be played at winesofargentina.org/wineguru or through Facebook.

Meanwhile, Chile’s Cono Sur has launched an iPhone app that offers users a “personal sommelier” to guide them through their purchase. It includes barcode software that can scan Cono Sur bottles to bring up details including tasting notes, vintage, barrel ageing, food-matching and other useful information. Award-winning wines will show what awards they have won and give associated press comments.