Alien keeps consumers familiar with Black Mint

Wrigley has rolled out its latest TV ad for Airwaves Black Mint.

Appearing on the small screen until October, the c ampaign is designed to build on the success of last year's ad which depicted an alien imagining what his life on earth would be like, according to communications manager Alex MacHutchon.

"This latest advert will look to maintain Airwaves Black Mint's profile and increase familiarity with consumers which will, in turn, support retailers' sales," MacHutchon said.

The ad campaign is part of a wider Airwaves marketing push that includes a three-year sponsorship of the Ducati British Superbike team.

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