Fruit Shoot targets women's glossies

Britvic has launched a print ad campaign for Robinsons Fruit Shoot to reassure mums that Fruit Shoot drinks contain no artificial flavours and colours.

Ads will be running in top women's weekly and monthly magazines such as Prima and Good Housekeeping, as well as Sunday newspaper supplements until the end of January. The strapline reads: "You can say yes to Fruit Shoot because we've said no to artificial colours and flavours."

The campaign will reach 73 per cent of all housewives with children, according to Britvic.

Brand director Jonathan Gatward said: "Robinsons Fruit Shoot is a brand that is loved by kids and trusted by mums and it's important that, with the consumer trend towards 'better-for-you' products, mums feel confident about what drinks they give to their kids."