Grant’s whisky is to sponsor the ITV show Piers Morgan Life Stories.
Carlsberg has joined forces with Sky to offer consumers the chance to win a Sky 3D package through its new text-to-win promotion.
Plans to give licensing boards in Scotland the power to ban alcohol sales to under-21s in the off-trade have been thrown out.
Online wine business Gondola, co-owned by Peter Jones of Dragons' Den fame, is to change its name to Yourfavouritewines.com.
AB Inbev UK is to run an on-pack promotion across its Beck’s, Beck’s Vier and Beck’s Blue brands for the first time.
Andrew Peace and French Connection wines are to hit TV screens after signing an eight month-long deal with Discovery Networks UK.
Whyte & Mackay is to take over the UK and Ireland distribution of Cockspur rum.
The distribution agreement for Blavod Wines & Spirits to sell Cockspur rum in the UK has been ended.
Blossom Hill has ended it sponsorship of Wimbledon after four years.
Ian Macleod Distillers has relaunched its Six Isles blended malt Scotch.
Carling is launching a limited edition 10-can pack with a branded glass.
Heineken UK is embarking on a digital and print campaign for its Tiger beer brand.
The Scottish Parliament’s Health & Sport Committee has rejected the ruling SNP’s plans for a 45p-per-unit minimum price for alcohol.
Laphroaig malt whisky is to host an online interactive tasting, broadcast live from a sherry boedga.
Malt whisky brand Glengoyne is spending £1 million over the next two years on a new marketing campaign.
Two-thirds of young adults spend half a day getting over a hangover, according to new research from alcohol awareness charity Drinkaware.
Scotch whisky producer Glenmorangie moves to a new production centre in Livingston, West Lothian, today.
The Crabbie’s ginger drinks brand has launched an unusual brand extension – nuts.
Coca-Cola GB has signed a deal to become an official partner of the Scottish Premier League in football from the start of the 2010/11 season.
Wine importer De Bortoli Wines UK has been ordered to pay £8,300 for failing to comply with packaging waste regulations.
Asda is to roll out its electronic wine advisor machines to its entire estate following a successful trial.
A home delivery service which allows shoppers to order wine by Twitter and Facebook has launched in York.
Henry Westons Vintage Cider has been relaunched as part of Herefordshire cidermaker Westons’ 130th anniversary celebrations.
United Drinks is hoping to tap into the 2010/11 football season with its new United Lager. The lager has an abv of 3% and is available in packs of 12x50cl bottles.
Batemans, the Lincolnshire-based independent brewer and retailer, has reported “significant increases” to its off-trade sales over the past 12 months.
O ff Licence News will be hosting a seminar for the first time at this year’s Boutique Wineries Tasting. A panel of experts will be sharing their views on how to create a successful niche and promote it with effective marketing.
The Vineking’s Erik Laan is planning to open as many as 15 new shops outside his Surrey base over the next five to seven years.
The deadline for entries to the Off Licence News Drinks Retailing Awards 2011 has been extended to September 24.
A new wine education campaign is introducing Tesco and Sainsbury’s shoppers to wine brands from around the world.
Spar has taken on former Oddbins buyer Emma Nichols to support its wine team as it continues to seek a replacement for departing wine controller Laura Jewell MW.
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