Hawkes joins forces with Tom Oliver to blend urban and country cider styles

Hawkes has revealed its latest collaboration with ‘cider legend’ Tom Oliver.

Jacob's Creek extends into pre-mixed drinks

Jacob’s Creek is releasing a premium sparkling drink into the thriving pre-mixed drink sector.

Cellar Trends reveals Luxardo's latest premium cherry creation

Cellar Trends is expanding its Luxardo range in the UK with the launch of a Sour Cherry Gin later this summer.

Halewood takes on Beluga's super-premium vodkas

Halewood Wines & Spirits has secured the distribution rights for super-premium Russian vodka producer, Beluga.

Genius Drinks launches Botonique Blush

Genius Drinks is adding to its portfolio of alcohol-free wine alternatives with a new pink variant.

Gordon's paves the way for pre-mixed G&T's to join low alcohol fixture

Gordon’s is introducing two ultra-low alcohol pre-mixed gin & tonic variants.

Loch Lomond Whiskies celebrates links to The Open with three single malts

Loch Lomond Whiskies has unveiled three limited edition single malts to tee-off its five-year partnership with The Open.

Asda to ramp up Drinkaware partnership

Asda is ramping up its partnership with Drinkaware after a successful day spent educating shoppers on how to enjoy a healthy relationship with alcohol.

The Benevolent seeks cyclists for summer fundraising challenge

Senior drinks industry figures will once again embark on a cycling challenge this summer in aid of drinks charity, The Benevolent.

Innis & Gunn launches Mangoes on the Run

Innis & Gunn has revealed its latest creation: Mangoes on the Run.

Desperados offers festival tickets via on-pack promotion

Desperados is inviting fans to 'Reclaim the Party' with its latest on-pack promotion.

The HAH Whisky Company revives The Higginbottom brand

The HAH Whisky Company has announced it is reviving the brand name 'The Higginbottom', starting with four limited-edition launches.

Majestic Wine confident of continued sales growth in challenging market

Majestic Wine delivered a bullish assessment of its chances of thriving in a challenging UK market after reporting 2.3% revenue growth for the year to April 2018.

Nostalgia based drinks marketing risks appealing to children

Retro designs that evoke nostalgia by celebrating the sweets, clothes and cartoons of yesteryear have seen several drinks fall foul of alcohol marketing rules, according to the Portman Group.

Greenall's extends into flavoured gin liqueur market

Greenall’s is extending into gin liqueurs with the launch of two new variants.

Cawston Press launches first outdoor advertising campaign

Cawston Press is to launch its first outdoor advertising campaign, following in the success of its fundraising round of £1 million.

Malfy Gin taps into growth of pink gin with new Rosa expression

Malfy Gin is introducing a new pink variant to the UK market.

Langham Brewery creates beer to raise funds for South Downs National Park

Langham Brewery has released the first bottles of its South Downs Best Bitter to support work in the South Downs National Park.

Hush Heath reveals plans for new winery, shop, bar and tasting room

Hush Heath Estate in Kent is set to unveil its new winery in August this year.

Old Mout launches £3.5m campaign to save the kiwi

Old Mout Cider has launched its biggest campaign to date as it continues on its mission to save the endangered kiwi.

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